CN EN
作品portfolio

MUFER

The product of this brand is men's and women's underwear. We are responsible for brand building and photography 
execution. Since the underwear-related brands on the market mainly emphasize comfort, comfort should be the most 
basic requirement of underwear. Therefore, in addition to emphasizing comfort, we hope to be able to strengthen 
different brand characters. So, we have planned the visuals of different roles including street men / female web 
celebrities / office workers / environmental enthusiasts to highlight the inner attitude through different identities 
wearing the same brand, and strengthen brand image via the visual creativity of modeling.