The product of this brand is men's and women's underwear. We are responsible for brand building and photography
execution. Since the underwear-related brands on the market mainly emphasize comfort, comfort should be the most
basic requirement of underwear. Therefore, in addition to emphasizing comfort, we hope to be able to strengthen
different brand characters. So, we have planned the visuals of different roles including street men / female web
celebrities / office workers / environmental enthusiasts to highlight the inner attitude through different identities
wearing the same brand, and strengthen brand image via the visual creativity of modeling.